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Pricing

What it costs
and what it is made of.

The figures below are the ranges a conversation starts from. We work out the exact estimate after the brief and show it line by line. It can then be cut: we will tell you which items cost the most and what you can launch without.

Packages

The price covers the whole project. After the brief we send an estimate broken down by task.

01

Start

A landing page, a simple bot, an automation script

from₽60,000

5–10 working days

  • One product: a landing page, a bot or a script
  • Design from scratch or adaptation of your mockup
  • Responsive from 320 px and a dark theme
  • Enquiry form with a Telegram notification
  • Analytics and goal tracking
  • Deployment, domain, SSL
  • One month of free fixes
Discuss the project
Popular
02

Business

A web app, a Mini App, integrations

from₽250,000

3–6 weeks

  • Everything in “Start”
  • Up to 15 screens or a catalogue with filters
  • Admin panel for content
  • Two integrations: payments and CRM
  • Roles and a user account area
  • Automated tests for the critical paths
  • Load check before launch
  • One month of support after launch
Discuss the project
03

Enterprise

A system built for load, several teams, an SLA

On request

from 6 weeks

  • Everything in “Business”
  • Architecture designed for load
  • Queues, caching, horizontal scaling
  • SSO and granular permissions
  • Deployment inside your own perimeter
  • Security audit before launch
  • SLA and on-call incident cover
  • Code walkthrough for your team
Request an estimate
Comparison

What each package includes
with no asterisks or footnotes.

Comparison of the “Start”, “Business” and “Enterprise” packages by scope of work
What is includedStartBusinessEnterprise
Development
Prototype before front-end work startsPrototype before front-end work starts: includedPrototype before front-end work starts: includedPrototype before front-end work starts: included
DesignTemplate or your mockupBespokeBespoke + design system
Number of screensup to 6up to 15 or a catalogueno limit
Responsive from 320 pxResponsive from 320 px: includedResponsive from 320 px: includedResponsive from 320 px: included
Dark themeDark theme: includedDark theme: includedDark theme: included
Admin panel for contentAdmin panel for content: not includedAdmin panel for content: includedAdmin panel for content: included
User account area and rolesUser account area and roles: not includedUser account area and roles: includedUser account area and roles: included
Multiple languagesMultiple languages: not includedone extra languageMultiple languages: included
AI and automation
API integrations1up to 3no limit
Automation scenarios1 processup to 5 processesorchestration
AI agent with a knowledge baseAI agent with a knowledge base: not includedone scenarioseveral roles
Answer quality dashboardAnswer quality dashboard: not includedAnswer quality dashboard: includedAnswer quality dashboard: included
Local model inside your perimeterLocal model inside your perimeter: not includedLocal model inside your perimeter: not includedLocal model inside your perimeter: included
Security
Dependency scanning for CVEsDependency scanning for CVEs: includedDependency scanning for CVEs: includedDependency scanning for CVEs: included
Testing against the OWASP Top 10Testing against the OWASP Top 10: not includedTesting against the OWASP Top 10: includedTesting against the OWASP Top 10: included
Role-based access checksRole-based access checks: not includedRole-based access checks: includedRole-based access checks: included
AI red teamingAI red teaming: not includedon requestAI red teaming: included
Compliance with 152-FZbasicCompliance with 152-FZ: includedCompliance with 152-FZ: included
Activity log for auditsActivity log for audits: not includedActivity log for audits: not includedActivity log for audits: included
Support
Free fixes after launch1 month1 month3 months
Monitoring and alertsbasicMonitoring and alerts: included24/7
Incident response timenext working day4 hours1 hour under SLA
Source code handoverSource code handover: includedSource code handover: includedSource code handover: included
DocumentationREADMEREADME + APIfull + runbooks
Training for your teamTraining for your team: not included2 hoursfull course
Separately

Three offers
that do not fit the ladder.

The audit, the agent rollout and the maintenance retainer follow their own logic, and you can take any of them without a project.

04

Audit

A penetration test, AI red teaming and a prioritised report

₽120,000

5–7 working days

  • Manual testing against the OWASP Top 10
  • Dependency and secret scanning
  • Report with CVSS scores, PoCs and a remediation plan
  • A one-page summary for management
  • One free re-test
Order an audit
05

AI rollout

Building and integrating an agent for one process

₽300,000

3–8 weeks

  • Payback calculation before the start
  • Knowledge base and tool connections
  • Rules for escalating to a human
  • Quality evaluation on a labelled set
  • Prompt injection testing
  • Conversation dashboard and spend control
Discuss a rollout
06

Subscription

Maintenance, improvements, monitoring

₽80,000

month to month

  • 20 hours of development a month
  • 24/7 monitoring and alerts
  • Dependency updates and patches
  • Incident response within 2 hours
  • Unused hours roll over for a month
  • Cancel at any time
Discuss a subscription
Payback

Whether this earns money
or only looks modern.

Put in your own numbers. The calculation is linear and deliberately cautious: it gives an order of magnitude, and the brief gives the rest.

20 hours
3 people

The fully loaded hourly cost with taxes and overheads, including the workplace and idle time.

Saving per month₽145,488
Saving per year₽1,745,856
Payback3 months
Now₽207,840 / mo
With IT&SOFT₽62,352 / mo

The calculation assumes automation takes over 70% of the routine and that a human still does the rest. It is deliberately cautious; in real rollouts the share tends to be higher. Hours are per person and get multiplied by the headcount.

The calculation is indicative. We give an exact estimate after the brief.

Get an exact calculation
Factors

What moves
the estimate.

  1. 01

    Number of integrations

    Every external system brings its own limits, its own outages and its own documentation. One integration adds 15–40 hours of work.

  2. 02

    Readiness of content and access

    The most common reason a deadline slips is waiting on copy, photos and CRM credentials. It affects the price indirectly and the launch date directly.

  3. 03

    Load and resilience requirements

    100 users and 100,000 are different architectures. Redundancy and queues add work before the first line of business logic.

  4. 04

    Regulatory requirements

    152-FZ, database localisation, ad labelling, audit logs. Cheaper to build in from the start than to rework after launch.

  5. 05

    Urgency

    A compressed deadline means several engineers working in parallel and overtime. The surcharge is 20–40%, and it appears in the estimate on a line of its own.

Questions about money

Asked most often
before starting.

How do you calculate the cost?
By the hour, broken down by task. After the brief you get an estimate showing how many hours go into the front-end, how many into the CRM integration, how many into tests. Before the brief we name no figure: naming one means guessing the scope, and guessing inside someone else's budget is a bad habit.
What is the payment schedule?
Usually three instalments: 30% at the start, 40% at prototype acceptance, 30% after launch. On projects longer than two months we switch to monthly payment for work done. The estimate and the brief are free; working one out is never charged for in advance.
Why are you cheaper than a traditional studio?
We pay for no large office and no layer of account managers relaying the developer's words back to you. The standard parts — authentication, payments, roles, an admin panel, CRM integrations — sit in a library and are not rewritten on every project. The estimate covers only the part of the work that is specific to your task.
Can the estimate grow during the project?
Only if the scope grows, and only with your written agreement. There is no “refining the estimate” after the fact: if a change goes beyond the agreed scope, we show how many hours it adds and you decide whether to do it now, postpone it or drop it. Mistakes in our own estimate we finish at our own cost.
What happens to the price if the project has to stop?
You pay for the work actually done and take everything that has been built: code, designs, documentation, access. No penalties for termination and no holding the result back as leverage; that condition is written into the contract.
What affects the price most?
The number of integrations: each external system adds 15–40 hours for its limits and its failures. After that come load requirements, regulatory requirements and urgency. Urgency is the only factor we call a surcharge outright: 20–40% for parallel work and overtime.
Next

Need a figure
accurate to the task?

Fill in the brief. In working hours we come back with a task-level estimate and a timeline within two hours, and the estimate is free.

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